imageflowmedia

One Creative Concept. Four Football Markets. A Winning Game Plan.

Wed, 28 Oct 2026 14:23:14 GMT

Same core creative. Different market identities.

One Creative Concept. Four Football Markets. A Winning Game Plan.

How Image Flow Media turned one pizza commercial concept into four market-specific advertising campaigns.

Football and pizza go hand in hand. But when you're advertising to fans in different cities, the creative should feel like it belongs in their market.

For a recent campaign featuring Papa Romano's and Sarpino's Pizzeria, Image Flow Media developed a unified commercial concept that could be customized for four distinct NFL markets.

The approach was simple: Keep the core commercial consistent while adapting the graphics, colors, and visual identity to reflect each market's football culture.

The campaign featured four variations:

Detroit: Papa Romano's, inspired by the Detroit Lions' Honolulu blue and silver.
Chicago: Sarpino's Pizzeria, inspired by the Chicago Bears' navy and orange.
Miami: Sarpino's Pizzeria, incorporating the Miami Dolphins' aqua and orange.
Kansas City: Sarpino's Pizzeria, featuring the Kansas City Chiefs' red and gold.

Four distinct regional executions, built around one creative foundation.

Why Localized Advertising Works

The value of localized advertising isn't just a creative theory. Research supports the importance of making national and regional marketing feel more relevant to local audiences.

According to EMARKETER, citing research from The Harris Poll and Locality, 68% of U.S. internet users believe locally tailored messaging makes national-brand advertising more relevant and demonstrates an investment in local communities.

For regional restaurant brands, that's a meaningful opportunity.

By incorporating recognizable team-inspired colors and graphics, we created commercials that could connect with each city's football culture without changing the underlying promotional message.

It's a small creative adjustment with a clear strategic purpose: Make the advertising feel more personal to its intended audience.

Football, Pizza, and a Powerful Advertising Opportunity

Few sports create the kind of consistent weekly audience that professional football delivers.

The NFL averaged 18.7 million viewers per regular-season game in 2025 , a 10% increase over the previous season, according to Nielsen and the league.

And pizza continues to be a major part of the game-day experience.

Research published by Consumer Edge in February 2026 found that pizza represented approximately 12.4% of restaurant spending during recent Super Bowl Sundays , compared with 7.8% during comparable pre-game periods.

That's nearly a 60% increase in pizza's share of restaurant spending during one of football's biggest occasions.

While those figures represent broader industry trends rather than the performance of our specific campaign, they reinforce the value of connecting restaurant advertising with football audiences.

One Production. Four Unique Looks.

Producing four completely separate commercials would have required additional creative development, production resources, and time.

Instead, Image Flow Media developed a flexible visual approach that allowed the same core commercial to be adapted for multiple markets.

Each variation maintained consistent production quality, messaging, and promotional structure while introducing market-specific colors and graphics.

That approach offered three important advantages:

Market relevance: Each commercial incorporated a visual connection to the local football audience.

Creative consistency: Both pizza brands maintained a cohesive advertising approach across their respective markets.

Production efficiency: Working from one creative foundation reduced duplication while allowing multiple customized executions.

For brands advertising in multiple cities, this type of creative flexibility can make production budgets work harder without sacrificing presentation or local relevance.

The Bigger Picture

Great advertising isn't always about reinventing the concept for every audience.

Sometimes, it's about developing one strong creative idea and knowing how to adapt it effectively.

For Papa Romano's and Sarpino's, the objective was to connect the excitement of professional football with something fans already associate with game day: pizza.

By combining thoughtful creative development, localized graphics, and efficient production, Image Flow Media delivered four distinctive commercials built around one consistent campaign.

Two pizza brands. Four football markets. One smart creative strategy.

At Image Flow Media, we believe impactful advertising begins with a strong concept and succeeds through thoughtful execution.

Commercials Worth Watching.

Industry Research & Sources

Supporting industry research: EMARKETER | Localized Advertising Relevance NFL | 2025 Regular-Season Viewership Consumer Edge | Game-Day Pizza SpendingIndustry statistics provide marketing context and do not represent measured campaign results for Papa Romano's or Sarpino's.

AI Didn't Create the Monster. We Did.

Fri, 09 Oct 2026 14:22:06 GMT

The Real Magic Isn't Artificial. It's Creative!

AI doesn't have to be scary. Unless, of course, you're making a Halloween commercial.

For our latest "Night of the Living Pizza" campaign, we brought a little monster named Doughbie to life using a mix of AI, creative storytelling, animation, compositing, visual effects, and good old-fashioned production know-how.

AI was just one tool in the creative toolbox. The real magic came from combining new technology with traditional techniques, thoughtful art direction, and a story worth telling.

The result? One spooky concept brought to life across three pizza brands, each with its own identity.

Because great creative isn't about the tools you use. It's about knowing how to bring them all together.

Check out the finished spot!

#ImageFlowMedia #CreativeProduction #AIinAdvertising #VideoProduction #Storytelling

Win the Month: Why Dealerships Need Fresh Commercials

Wed, 04 Mar 2026 17:16:13 GMT

How topical moments like March Madness help dealerships keep advertising fresh and competitive.

In the automotive industry, timing matters. Incentives change, inventory shifts, and promotions evolve quickly. Yet many dealerships still rely on the same commercial running for months at a time. In today’s competitive market, effective car dealership advertising needs to move much faster.

The dealerships that consistently capture attention understand something important. Advertising works best when it stays relevant to what is happening right now. Instead of relying on one commercial all season, they update their creative regularly with fresh campaigns that match current promotions and cultural moments.

Seasonal events are a great opportunity to do this. Moments like holidays, big sales events, or major sporting tournaments already have built-in excitement. Smart car dealership advertising taps into that energy to make promotions feel timely and engaging.

A perfect example is the excitement surrounding March Madness. The tournament brings competition, brackets, buzzer-beaters, and nonstop energy. When dealerships tie their messaging into that atmosphere, commercials immediately feel more dynamic and entertaining for viewers.

More importantly, fresh creative signals to audiences that something new is happening. When people see updated messaging tied to current events or promotions, they are more likely to pay attention and remember the brand.

At Image Flow Media, we work with dealerships to produce monthly commercial updates that keep their car dealership advertising aligned with what is happening both on the lot and in the culture around them. By combining strategic messaging with creative production, dealerships can turn simple promotions into commercials that feel timely, relevant, and memorable.

In a competitive automotive market, the dealerships that win attention are the ones that keep their advertising fresh.

Joey Spencer & The State Bank

bryanfork@imageflowmedia.com (Bryan Fork) — Mon, 29 Oct 2018 19:50:35 GMT

We recently spent an afternoon shooting a commercial with Joey Spencer. Joey is an up and coming undefeated (5-0) boxer from Linden Michigan who still trains in his home state. He was the star of a new set of commercials that we are making for The State Bank. We had a great time working with Joey and we can't wait to show off this new campaign for The State Bank.

Dick Huvaere's Golladay Commercial

Mon, 10 Sep 2018 17:38:39 GMT

It's opening day for football here in Detroit and we figure its a great time to show off this new commercial we made for Dick Huvaere's in Richmond. We worked with the Lions wide receiver Kenny Golladay and are thrilled with how it turned out. Here's to hoping our Lions score big this season. Go Lions!

Medstar Lip Sync Challenge

Fri, 24 Aug 2018 14:49:13 GMT

Medstar performs their version of the Lip Sync Challenge

On Monday and Tuesday this week we spent the day with the various teams at Medstar to film their version of the national lip sync challenge. The Medstar team really brought out the creativity and we were able to capture the true personality of the company. The teams performed multiple songs including; Staying Alive, Call Me Maybe, Danger Zone, The Office intro and many more. We had such a great time working with these teams and can't wait to show off this video.

Pizza House & Ann Arbor Carpets

Thu, 16 Aug 2018 18:34:42 GMT

Lodi dodi we likes Chapati

Image Flow had the pleasure of working with the talented Daniella Bruce on a couple of cool shoots this week. First we hit the Pizza House in Ann Arbor and shot a spot featuring the world famous Chapati. Then we focused on flooring and shot a tremendously creative idea for Ann Arbor Carpet - Looking forward to getting these edited.

Wheeler Dealer Man

Tue, 31 Jul 2018 19:29:44 GMT

Image Flow shooting with the Wheeler Dealer Man!

He's back in town and back on his game! We had a fun afternoon in Redford shooting a couple commercials with US Auto Sales. Getting to work with the Wheeler Dealer Man was a blast, we can't wait to show off the finished product, can ya dig it!

Dick Huvaere's shoot with Kenny Golladay

Tue, 24 Jul 2018 17:15:07 GMT

We had the privilege to work with Detroit Lions Wide Receiver Kenny Golladay on an upcoming commercial for Dick Huvaere's in Richmond. Kenny was an absolute star and a pleasure to work with. Kenny got in a workout and then did his best to get the Dick Huvaere's sales team prepared to stay atop the mountain as the #1 Ram dealer in Michigan. We are thrilled with how everything turned out and can't wait to start editing the footage together. We also captured some behind the scenes looks at the making of this commercial and will be showing off what goes on behind the scenes on our shoots.

Out shooting at the Fenton Expo!

Sun, 05 Mar 2017 00:00:00 GMT

Fenton Community Expo is an annual event held at Fenton High School in which local area businesses come to showcase their product/services. This event is part of a series I shoot for the Fenton Regional Chamber of Commerce.

New product promo video for DST

Tue, 21 Feb 2017 00:00:00 GMT

Dribble Stick Training has partnered with Fitcom , an app which easily allows you the ability to integrate their basketball training system with overall health, nutrition and wellness.

Image Flow produced a series of short videos demonstrating the app and the Dribble Stick Training System.

"Stepping up your skill level is just a finger roll away."

imageflowmedia

One Creative Concept. Four Football Markets. A Winning Game Plan.

Same core creative. Different market identities.

One Creative Concept. Four Football Markets. A Winning Game Plan.

Why Localized Advertising Works

Football, Pizza, and a Powerful Advertising Opportunity

One Production. Four Unique Looks.

The Bigger Picture

Industry Research & Sources

Supporting industry research: EMARKETER | Localized Advertising Relevance NFL | 2025 Regular-Season Viewership Consumer Edge | Game-Day Pizza SpendingIndustry statistics provide marketing context and do not represent measured campaign results for Papa Romano's or Sarpino's.

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AI Didn't Create the Monster. We Did.

The Real Magic Isn't Artificial. It's Creative!

Win the Month: Why Dealerships Need Fresh Commercials

How topical moments like March Madness help dealerships keep advertising fresh and competitive.

Joey Spencer & The State Bank

Dick Huvaere's Golladay Commercial

Medstar Lip Sync Challenge

Medstar performs their version of the Lip Sync Challenge

Pizza House & Ann Arbor Carpets

Lodi dodi we likes Chapati

Wheeler Dealer Man

Image Flow shooting with the Wheeler Dealer Man!

Dick Huvaere's shoot with Kenny Golladay

Out shooting at the Fenton Expo!

New product promo video for DST