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Win the Month: Why Dealerships Need Fresh Commercials

Wed, 04 Mar 2026 17:16:13 GMT

How topical moments like March Madness help dealerships keep advertising fresh and competitive.

In the automotive industry, timing matters. Incentives change, inventory shifts, and promotions evolve quickly. Yet many dealerships still rely on the same commercial running for months at a time. In today’s competitive market, effective car dealership advertising needs to move much faster.

The dealerships that consistently capture attention understand something important. Advertising works best when it stays relevant to what is happening right now. Instead of relying on one commercial all season, they update their creative regularly with fresh campaigns that match current promotions and cultural moments.

Seasonal events are a great opportunity to do this. Moments like holidays, big sales events, or major sporting tournaments already have built-in excitement. Smart car dealership advertising taps into that energy to make promotions feel timely and engaging.

A perfect example is the excitement surrounding March Madness. The tournament brings competition, brackets, buzzer-beaters, and nonstop energy. When dealerships tie their messaging into that atmosphere, commercials immediately feel more dynamic and entertaining for viewers.

More importantly, fresh creative signals to audiences that something new is happening. When people see updated messaging tied to current events or promotions, they are more likely to pay attention and remember the brand.

At Image Flow Media, we work with dealerships to produce monthly commercial updates that keep their car dealership advertising aligned with what is happening both on the lot and in the culture around them. By combining strategic messaging with creative production, dealerships can turn simple promotions into commercials that feel timely, relevant, and memorable.

In a competitive automotive market, the dealerships that win attention are the ones that keep their advertising fresh.

Joey Spencer & The State Bank

bryanfork@imageflowmedia.com (Bryan Fork) — Mon, 29 Oct 2018 19:50:35 GMT

We recently spent an afternoon shooting a commercial with Joey Spencer. Joey is an up and coming undefeated (5-0) boxer from Linden Michigan who still trains in his home state. He was the star of a new set of commercials that we are making for The State Bank. We had a great time working with Joey and we can't wait to show off this new campaign for The State Bank.

Dick Huvaere's Golladay Commercial

Mon, 10 Sep 2018 17:38:39 GMT

It's opening day for football here in Detroit and we figure its a great time to show off this new commercial we made for Dick Huvaere's in Richmond. We worked with the Lions wide receiver Kenny Golladay and are thrilled with how it turned out. Here's to hoping our Lions score big this season. Go Lions!

Medstar Lip Sync Challenge

Fri, 24 Aug 2018 14:49:13 GMT

Medstar performs their version of the Lip Sync Challenge

On Monday and Tuesday this week we spent the day with the various teams at Medstar to film their version of the national lip sync challenge. The Medstar team really brought out the creativity and we were able to capture the true personality of the company. The teams performed multiple songs including; Staying Alive, Call Me Maybe, Danger Zone, The Office intro and many more. We had such a great time working with these teams and can't wait to show off this video.

Pizza House & Ann Arbor Carpets

Thu, 16 Aug 2018 18:34:42 GMT

Lodi dodi we likes Chapati

Image Flow had the pleasure of working with the talented Daniella Bruce on a couple of cool shoots this week. First we hit the Pizza House in Ann Arbor and shot a spot featuring the world famous Chapati. Then we focused on flooring and shot a tremendously creative idea for Ann Arbor Carpet - Looking forward to getting these edited.

Wheeler Dealer Man

Tue, 31 Jul 2018 19:29:44 GMT

Image Flow shooting with the Wheeler Dealer Man!

He's back in town and back on his game! We had a fun afternoon in Redford shooting a couple commercials with US Auto Sales. Getting to work with the Wheeler Dealer Man was a blast, we can't wait to show off the finished product, can ya dig it!

Dick Huvaere's shoot with Kenny Golladay

Tue, 24 Jul 2018 17:15:07 GMT

We had the privilege to work with Detroit Lions Wide Receiver Kenny Golladay on an upcoming commercial for Dick Huvaere's in Richmond. Kenny was an absolute star and a pleasure to work with. Kenny got in a workout and then did his best to get the Dick Huvaere's sales team prepared to stay atop the mountain as the #1 Ram dealer in Michigan. We are thrilled with how everything turned out and can't wait to start editing the footage together. We also captured some behind the scenes looks at the making of this commercial and will be showing off what goes on behind the scenes on our shoots.

Out shooting at the Fenton Expo!

Sun, 05 Mar 2017 00:00:00 GMT

Fenton Community Expo is an annual event held at Fenton High School in which local area businesses come to showcase their product/services. This event is part of a series I shoot for the Fenton Regional Chamber of Commerce.

New product promo video for DST

Tue, 21 Feb 2017 00:00:00 GMT

Dribble Stick Training has partnered with Fitcom , an app which easily allows you the ability to integrate their basketball training system with overall health, nutrition and wellness.

Image Flow produced a series of short videos demonstrating the app and the Dribble Stick Training System.

"Stepping up your skill level is just a finger roll away."